Droga5’s responsibilities for Amstel Light will include strategic and creative development to support brand growth in the US.
Colin Westcott-Pitt, vice president marketing, Amstel Light, Heineken USA, said: “We are confident that Droga5, an agency known for its bold creativity and unconventional campaigns, is the right partner to take Amstel Light to the next level during this pivotal moment for the brand.
“We have a unique opportunity to leverage recent improvements in brand health and our increased emphasis on innovation to bring Amstel Light back into the spotlight, and we’re excited to get started.”
With this decision, Droga5 will immediately assume responsibility for advertising, including digital, for Amstel Light.
Source: Heineken USA
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