At BrauBeviale 2014, Bill Bruce talked to Rexam director of marketing and strategic planning Ana Neale about innovation.
Neale also shares her thoughts on developments in the Editions range, the company’s new print and graphics studio and online design portal, plus sustainability and the introduction of the new industry-wide ‘metal recycles forever’ mark.
The event marked the signing of a new contract renewing Rexam’s sponsorship of the World Beverage Innovation Awards for 2015, the company’s third year as headline sponsor.
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