After experiencing initial success in the US as a standalone brand, a strategic distribution and marketing partnership is the next step for Karlsson’s continued growth and presence in the US market.
“We believe Karlsson’s Gold Vodka offers something unique to American bartenders and consumers, and we’re excited to see the brand evolve into a new era,” said Christian Gylche, managing director for Karlsson’s.
“Karlsson’s Gold Vodka is a natural fit in the Anchor Distilling portfolio of craft spirits with its inspired story and unique production process,” said Anchor Distilling Company director of education, Alan Kropf. “It’s such a distinctive vodka, whether enjoyed on its own or in a cocktail. We’re looking forward to bringing its story to life in new and creative ways.”
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