The former owner of bourbon brand Angel’s Envy has launched a new fund that will offer beverage start-ups the chance to secure up to $10m’s worth of investment.
Liquid Asset Brands sold its flagship Envy brand, along with its subsidiary Louisville Distilling Co., to rum brand Bacardi last month.
Now Liquid Asset Brands founding partner Marc Bushala has launched the Liquid Asset Brands Innovation Fund from private equity group MAB Capital Management. The $50m fund is offering start-up businesses in the beverage sector between $3m and $10m in early-stage investment, as well as help to accelerate the growth of the brands in its portfolio.
Marc Bushala said: “There are great opportunities for investment in dynamic and innovative businesses in the beverage sector. Most early stage beverage businesses would greatly benefit by having value-added capital to help accelerate the growth of their brands. Liquid Asset Brands brings a wealth of expertise across all disciplines vital to the success of a young brand, including strategy, finance, marketing, sales, distribution and procurement. We have assembled an all-star team of industry veterans to invest behind brands with great promise and help them achieve their full potential.
“We are seeing some really exciting businesses with great entrepreneurs at the helm. I look forward to announcing our first investments very soon.”
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