Anheuser-Busch InBev has opened its first brewery in Vietnam, as it prepares for increasing demand within the Vietnamese market.
The new facility in the southern province of Binh Duong will be capable of producing 50m litres, with the possibility to double this in future years. The site covers an area of 100,000 square metres, the brewing giant said. It will be used to manufacture Beck beer as well as Budweiser, after the brand was introduced to the country for the first time seven years ago.
At the time, Anheuser-Busch InBev chief executive officer Tom Santel described Vietnam as “an exciting beer market and an important one for Anheuser-Busch to begin establishing and building”. The country’s growing economy and large, young adult population are thought to be both reasons for its potential.
Anheuser-Busch InBev zone president for Asia-Pacific Michel Doukeris said: “Vietnam is considered the next turning point for us in Southeast Asia. It has a strong beer culture, a friendly business environment, very competitive labour force, and is strategically located within the [Association of Southeast Asian Nations] region to reach the world’s first-class active trade centres.”
Vietnam is one of Southeast Asia’s largest consumers of beer, with a year-on-year volume increase of 8% last year, figures from the country’s Ministry of Industry and Trade show.
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