They joined some of America’s top-performing athletes this week to announce a new campaign highlighting the importance of the two-hour recovery window after they have left the court, training floor and locker rooms.
The ‘Refuel America’ programme aims to inform Americans that, no matter what sport they play, low-fat chocolate milk is an easy, effective and cost-efficient way to refuel the body after a tough workout.
“The trainers, coaches and athletes that I work with agree that the two hours after exercise is a crucial part of training to help your body recover and refuel,” said speed skating superstar Apolo Ohno. “My races are often right after one another, so recovery is essential. I grab a low-fat chocolate milk to help me get fuel and nutrients back into my body quickly to help me refuel for the next race.”
Source: National Milk Mustache ‘Got Milk?’ Campaign
© FoodBev Media Ltd 2024