Building a core market in Germany is one of the most important elements of Arla’s Strategy 2015. These organisational adjustments are therefore a strategic milestone, and also a strong signal to farmers, customers and competitors in Germany that Arla is increasing both its pace and its presence in the German dairy industry.
After the Hansa-Milch merger earlier this year and the recent acquisition of Allgäuland Käserien, Arla is now the seventh largest dairy company in Germany, and its goal is to be among the top three.
Arla’s CEO Peder Tuborgh, said: “We need a strong organisation that can spot and utilise every growth opportunity via organic growth, acquisitions or mergers. This organisation must also be able to ensure the sound integration of current and future business units. We are now laying the foundations for the German core market of the future. Our expectations are high, so I am very pleased that Tim Ørting Jørgensen has agreed to play the leading role,”
The new German organisation will be based in Düsseldorf and is to be up and running by 1 January 2012.
Jørgensen, said: “In one year, Germany has grown from an Arla export market to a market with five dairies and expectations of higher growth. So we need to build up a stand-alone organisation that can handle supply chain, marketing, sales, finance, HR and strategy development for the whole of Germany.”
Besides his new role, Tim Ørting Jørgensen will continue to be responsible for the Chinese joint venture Arla Mengniu.
Source: Arla Foods
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