Arla Foods Ingredients has launched a natural solution designed to make it easier for dairy companies to tap into the weight management category with products carrying authorised nutrition claims on the label.
Nutrilac LowCal is available in two formulations: with whey protein, or with whey protein coupled with prebiotic fibre. The solution is useful to manufacturers for creating stirred and drinking yogurts with a choice of two distinct propositions: its whey protein-rich quality and equivalent of just 36 calories per 100g of product qualifies Nutrilac LowCal for a “low in calories” label claim, while the minimum of 3g of fibre per calories means that brands can adopt “high in fibre” messaging on pack.
The dairy company has claimed that the products will help companies to exploit the weight management category, with an estimated $158bn’s worth of products sold in the US alone last year. As many as 53% of consumers admitted to being on a weight management programme, according to Euromonitor, and as a result weight management is now the second fastest growing health trend in the food and beverage sector worldwide, Arla said.
Arla Food Ingredients marketing and business development manager Kasia Kandulski Lindegaard said: “Scientific evidence shows that protein and fibre are proven to increase feelings of fullness, which is a key part of any successful weight management programme. By incorporating both into a healthy yoghurt, dairy companies can create snacks and meal replacement options that consumers will enjoy integrating into their diets.”
“In particular, there is major potential in the breakfast category, as the consumption of yoghurt as a healthy breakfast rose by 7% between 2008 and 2014, Euromonitor figures show. But whatever the occasion, Nutrilac LowCal offers a straightforward and profitable option for dairy companies who want to ride the weight management wave by creating products consumers will love.”
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