Danish dairy product producer Arla Foods has launched Arla Protino high protein drinks, which are available in Raspberry and Lemon Vanilla variants.
These beverages are aimed specifically at the sick, weak and elderly consumers who lack appetite. Based on whey protein technology, the new drinks were released in Denmark in 2014 and plans are in place for launches in Sweden and the UK in the near future.
Arla’s Raspberry Protino drink contains 254kcal and the company’s Lemon Vanilla creation offers 257kcal. Both beverages are described by the brand as having ‘an appealing taste’.
Arla Foods is a cooperative owned by 13,500 dairy farmers. The company, which was born over 100 years ago, owns a variety of brands, including Castello, Lurpak and Cocio.
© FoodBev Media Ltd 2021
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