Arrowhead introduced its 50cl ReBorn bottle made with 50% recycled plastic (rPET) and launched its Recycling is a Beautiful Thing campaign in November 2012.
The one-minute video tells the story of the endless possibilities that can come from recycling.
“We’re excited to demonstrate that recycled materials have significant second life utility,” said Gigi Leporati, brand manager, Arrowhead 100% Mountain Spring Water. “If you look closely at the imagery in the video, you’ll see it translates some recyclable materials found in landfills into an artistic and environmentally thoughtful statement. Through this video, we hope to motivate consumers to recycle more and think about recycling in a new way.”
Source: Nestlé Waters North America
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