Frozen meal producer Artisan Bistro has launched a new range of sustainable frozen seafood dishes that are the first of their kind in North America to achieve Marine Stewardship Council (MSC) certification.
The range features four variations – wild Alaskan salmon in Dijon sauce; Italian-style shrimp and penne; New England-style cod; and orange miso cod – that use seafood from sustainable and well-managed sources in line with MSC’s chain of custody certification. The seafood bowls expand the brand’s cast of nutritionally rich frozen meals, and represent the third new product launch in three months.
They will be rolled out by Whole Foods Market and other natural food retailers and grocers across the US this month, with a recommended retail price of $5.39 each. They join the brand’s existing portfolio of frozen meals, bakes and bowls.
Artisan Bistro Foods CEO Leo Griffin said: “Our goal with the launch of these bowls is to create the best tasting, best-for-you frozen meals on the market, while preserving the ocean’s bounty for our children and grandchildren. Our new seafood bowls allow everyone to enjoy the convenience of a frozen meal and still feel great about the food they’re eating. Featuring wild-caught sustainable seafood from MSC-certified fisheries in addition to at least 70% organic and non-GMO ingredients, as in all of our products, these new seafood bowls are clean, delicious, and good-for-you options that meet the highest culinary and ethical standards.”
MSC US program director Geoff Bolan added: “The Marine Stewardship Council is delighted to welcome Artisan Bistro as the first entrée frozen food line in North America to achieve MSC chain of custody certification. As the world’s leading global standard for wild-caught, sustainable seafood, our mission is to contribute to the health of the world’s oceans by recognising and rewarding leaders in the fishing industry and seafood sector and working with partners to help transform the seafood market to a sustainable basis.”
© FoodBev Media Ltd 2019
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