The announcement follows one by Suntory stating that Brown-Forman and Suntory are concluding their more than 40-year business relationship at the conclusion of the current contract, which is 31 December 2012.
Asahi is a 120-year-old company that is best known for producing, marketing and selling some of Japan’s best known beer brands, including Super Dry, the number one selling beer in Japan. Brown-Forman already works with Asahi in Australia, as it owns the Schweppes Company that serves as co-packer for the company’s RTD brands.
Source: Brown-Forman
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