Trained bakers in over 300 Asda stores will be baking 46,200 loaves daily. The UK supermarket claims to bake, slice and package own-label bread in-store, and that all other sliced bread available in supermarkets is at least 24 hours old before the customer can buy it.
It takes five hours for an Asda in-store bakery team to mix, knead, bake, slice and package a round of 54 loaves ready for the customer to buy. The launch was trialled in 25 stores where sales of Chosen by you sliced bread increased by 30%.
John Cummings, Asda’s bakery director said: “Other supermarkets’ fresh bread credentials are a bit half baked but we are passionate about baking the freshest bread possible for our shoppers, all day every day. We can categorically say that Asda’s freshly baked Chosen by you range is the best thing to happen to supermarket bakeries since sliced bread!”
Source: Asda
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