This is ‘a worldwide first’, according to the retailer. The Asda Price Guarantee is a promise to shoppers that it cannot and will not be beaten on price. If shoppers can purchase a basket of eight or more comparable products cheaper elsewhere, the retailer will give them the difference, plus a penny more for good measure.
The launch of the Asda Price Guarantee heralds the official end of the grocery price war between all the major supermarkets, and covers more than 13,000 branded and own-brand products, plus items on promotion.
For the first time, a supermarket is using the power of the web to guarantee its prices can’t be beaten. The price checker is powered and built by mySupermarket, guaranteeing its independence. It will also be available to grocery shoppers at the Asda website.
Andy Bond, CEO of Asda, said this was a watershed moment: “Asda cannot and will not be beaten on price. Our grocery guarantee puts an end to the phoney price wars that most shoppers are sick of. Plain and simple, our Price Guarantee is our cast-iron promise that your basket of shopping will always be cheapest at Asda.”
Source: Asda
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