Aspall ciders are usually sold in a unique bottle designed by Beatson Clark, but the award-winning cider maker wanted a shorter bottle for the on-trade because the bespoke design is too tall for most pub and bar fridges.
Aspall has given its range of bottled ciders a new look, and six products are now on sale in pubs or bars in Beatson Clark’s standard 500ml amber lightweight Vichy bottle, which has a crown neck finish.
“We love the iconic bottle that we’ve been using for almost 100 years, but it’s now too tall for the fridges in most pubs and bars,” said Polly Robinson, marketing consultant at Aspall. “In many pubs, the bottle is kept on its side, which means that our products don’t catch the eye of customers choosing their drink from the other side of the bar. We wanted our products to stand upright, so we asked Beatson Clark to supply a slightly shorter bottle for us.
“The new bottles are going down really well and have helped us to get more packaged, as opposed to draught, product into the on-trade.”
Two new Aspall products were the first to be sold in the new bottle: Clement’s Four, a lower alcohol by volume cider named after Aspall founder Clement Chevallier, and Isabel’s Berry, a light cider flavoured with redcurrant and raspberry juice.
Four existing ciders will also be sold in the new bottle: Draught Cyder, Premier Cru, Harry Sparrow and Perronelle’s Blush.
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