This burgeoning demand to enjoy new flavours and a tendency to eat out or entertain at home are key factors influencing the growing savoury snack consumption in the UK.
Despite economic recovery in the UK, a significant number of consumers are opting to eat out less and entertain more at home. As a result, the role of snacks in get-togethers such as watching sports and movies with friends, or throwing house parties, has led to an increased demand for savoury snack consumption.
Moreover, with the products being relatively low-cost, savoury snacks are an easy and affordable treat to offer friends and family at home.
As more UK consumers are seeking ways in which they can fulfil their snacking desires and achieve the ‘feel good’ this can create, Canadean believes brands should seek innovative solutions for their snacks to stand out.
As an example, product development and innovation in the form of textures such as ‘extra crispy’ and ‘extra crunchy’, as well as authentic flavours, can be used to attract consumers.
“In order to stand out from the crowd, brands will have to develop new strategies to maintain growing consumer demand,” said senior analyst Catherine O’Connor. “We already can predict that using novel, fun shapes and sizes will raise consumer interest, especially among younger consumers. Additionally, it would be a good idea for manufacturers to align with special events via customised and limited edition products designed for get-togethers during certain occasions.
“Snacks that project positive feelings will attract consumers who snack for emotional rather than hunger needs, as they associate their favourite snacks with happy times and relaxation.”
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