A Coca-Cola customer since 1996, the US company made the decision to switch to PepsiCo beverages after a 15-year relationship. Stevi B’s is owned by the private equity firm Argonne Capital, owner of IHOP franchisees.
Matt Loney, president of Stevi B’s said: “Pepsi has a focused approach to relationship marketing, and we’re confident Pepsi will provide the partnership, integrated marketing support and customer service we need to take Stevi B’s to the next level.”
Stacy Reichert, senior vice president and chief customer officer of PepsiCo’s foodservice division said: “PepsiCo was happy to provide the franchise with the right culture, the right marketing activation, and the right guest relevant, standardised beverage line-up.”
Rhonda Levene, vice president of customer acquisition for PepsiCo said: “We are thrilled to welcome Stevi B’s to the PepsiCo family. Stevi B’s is a fast growing concept. Our culture, insights and marketing tools set us up to support their growth.”
Source: PepsiCo
© FoodBev Media Ltd 2024