Atlas Packaging has designed a new crash-lock recipe box with multi-adjustable dividers for organic home delivery firm Riverford.
Riverford delivers 47,000 boxes of fresh produce – including meat and vegetables – every week. Providing consumers with everything they need for a complete meal, its recipe box concept has now adopted a completely new design from the UK-based manufacturer.
The new product reflects Riverford’s core values of high-quality, organic and environmentally friendly produce, and features flexible dividers that can be adjusted to fit a wide variety of product sizes, shapes and weights. They also provide protection to the products inside in the case of glass bottles, fresh vegetables and delicate herbs.
Atlas’ solution integrates with Riverford’s existing supply chain and can be assembled in less than a second on the company’s production line.
Atlas Packaging sales director Nik Jarvis said: “The real challenge was to create a cost efficient, workable template that can be adjusted according to the ingredients contained within. Naturally, these will vary according to the recipes and seasons. Our head of design, Dave King came up with a solution that enables the box to create varying sized cells to accommodate the variety of ingredients required. The tray that holds the dividers can be positioned lengthways or widthways within the box, dependent upon the [produce] being packed.”
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