Aunt Bessie’s has made its debut in the ambient cake category with the introduction of a range of traditional cakes and pastries.
Launching this month in supermarket chain Tesco, the nine new products cover the tart, loaf cake and sharing cake segments and will be brought to market through a licensing agreement with Bright Blue Foods. Their conception, the company claimed, was the “result of consumer research, which showed that people were looking for good quality, every day cake”.
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