The average amount of alcohol consumed per person in Australia has increased for the first time in nine years, new research from IBISWorld has revealed.
Bucking a trend that has seen a steady decrease since 2006-07, the amount of pure alcohol consumed by each Australian over 15 years of age has increased from 9.52 litres in 2014-15 to 9.70 litres in 2015-16.
The research found that beer consumption was the driving force behind the rise, thanks to the popularity of craft beer. Cider’s popularity has also increased strongly, with per capita consumption expected to grow at an annualised 13.3% rate over the five years through 2017-18. However, this segment still accounts for a small portion of total alcohol consumption.
Wine consumption as a share of total per capita alcohol consumption has increased over the past decade, and is expected to represent 37.7% of total per capita consumption in 2017-18.
IBISWorld senior industry analyst James Thomson said: “Per capita alcohol consumption is expected to reach 9.72 litres in 2017-18. It’s an interesting result as we are seeing lower consumption rates among young adults, those aged 15-24.”
Rising health consciousness, increased taxation of alcohol and anti-alcohol advocacy have contributed to a long-term decline in per capita alcohol consumption over the past decade, with these factors expected to continue in the future, according to IBISWorld.
However, despite a long-term decline in alcohol consumption, a rising consumer preference for quality over quantity has contributed to consumers spending more on alcohol. Many participants in the sector have enjoyed revenue growth, tapping into the trend towards the premiumisation of alcoholic beverages.
Continued Mr Thomson: “Consumers are increasingly seeking artisanal and high-quality beverages, while also looking for authentic experiences, such as visiting small breweries, distilleries and cellar doors. This trend has contributed to strong revenue growth for many small-scale alcohol producers, such as craft breweries and boutique wineries.”
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