The system was developed for Mountain Dew for use at promotional events, and rewards customers when they place empty plastic soda bottles into the machine for eventual recycling. The system’s innovative design senses the empty bottle and then gives the customer a t-shirt made from 50% recycled plastic bottles and 50% organic cotton.
The Mountain Dew Automated Redemption System was developed by the combined efforts of AVT engineers, designers and programmers, who created a new way of looking at automated systems technology, and resulted in an innovative design that is customisable for specific locations and brand partnerships.
AVT is a developer of automated and self-service retailing systems.
Source: AVT
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