Facundo Bacardi, chairman of Bacardi, said: “St-Germain is one of the most exciting brands in the industry today. Since its launch only six years ago as a modern liqueur with a delicious and distinctive taste, St-Germain has stayed true to its French craftsmanship, engaged the bartending community in a way that few spirits brands have, and won some of the industry’s most prestigious awards.”
In acquiring St-Germain, Bacardi enhances its portfolio with St-Germain’s fresh flavour, reminiscent of tropical fruits, pear and citrus with a hint of honeysuckle, the company said.
St-Germain is a hand-crafted artisanal French liqueur made from 100% fresh, hand-selected elderflowers that blossom in Europe once a year, during a four-to-six week period in late spring.
As both entities are privately owned, terms of the transaction are not available.
Source: Bacardi
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