The campaign images, shot in Spain, depict the tennis champion’s professionalism, discipline and personal values to help people understand that by drinking responsibly they can be champions too, and they will enjoy more quality time with family and friends.
In the heart of Manhattan, Nadal made a special public appearance at the FoodParc Outdoor Plaza at the Eventi Hotel to serve as an aspirational role model for legal drinking age consumers, promoting the message that responsible drinking includes having a plan, choosing quality over quantity, looking out for friends and ensuring everyone arrives home safely.
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Nadal said: “It’s great to be back in New York. I am excited to be part of this campaign. As a tennis player, I like to enjoy a drink with friends and my team, but as I say in one of the Champions Drink Responsibly ads, I know where to draw the line. It’s important to stay in control on the court and on a night out to be there for your friends and to make sure everyone enjoys themselves safely.”
Source: Bacardi
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