Bermuda-headquartered Bacardi has expanded its brand portfolio of rums in the UK with Gran Reserva Diez, a dark gold rum that has been barrel-aged for a minimum of ten years.
According to Bacardi, the new product launch is in response to the growing trend of premiumisation across the spirits market.
Gran Reserva Diez is matured in charred American white oak barrels and filtered through charcoal, creating a 40% ABV. It is described in having bright notes of banana, pear and tropical melon, balanced with caramelised vanilla and oak.
Described as a sipping rum, the spirits company recommends that the drink be served neat or on the rocks.
Tine Van Nevel, brand director of Bacardi Rum’s Europe division said: “We’ve observed a big shift in the rum category towards premiumisation so the decision to grow our premium offering was an obvious one.
“We’re seeing that people are increasingly opting to trade up to more sophisticated drinks and are not willing to sacrifice quality for price.
“We’re excited to bring Bacardi Gran Reserva Diez to the UK where we are confident it will join Bacardi Añejo Cuatro and Bacardi Reserva Ocho as another must-have in any rum fan’s drinks cabinet!”
The product is the newest addition to Bacardi’s range of barrel-aged rums, following the launch of Bacardi Añejo Cuatro last year and Bacardi Reserva Ocho in 1995.
Bacardi Gran Reserva Diez can be found in ten bars across the UK from October and the rum brand will expand its release later in the year. It will be available to purchase through select retailers at an RRP of £52.
© FoodBev Media Ltd 2020
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