BCM Wineworks will directly represent these three wineries to wholesalers, restaurants and fine wine retailers.
Sam Bronfman will serve as the company’s chairman, Steve Cousins as president and Jay Soloff as the vice president of national sales. Industry veteran Bill Piersol will be senior advisor of marketing and planning.
“The launch of BCM Wineworks is a natural evolution of the Bacchus mission,” said Bronfman, Bacchus Capital co-founder and managing partner. “Our goal has always been to invest in and support high-end wineries and iconic winemakers. Our proposition is to provide growth capital and leverage our team’s expertise in winery operations, distribution, finance and marketing.
“Wineworks is the logical extension of what we have been building over the past few years. Today, we have the brands and the people in place to enter a very competitive market. Direct representation for these three brands is an ideal solution and a great business opportunity.”
Source: Bacchus Capital Management
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