Bai claims to be the first brand on the market based solely on the coffee ‘super fruit’, which provides a much higher concentration of antioxidants than commonly found fruits such as pomegranate or acai.
The new distribution agreements represent a major expansion in the availability of Bai, which is already sold in numerous markets around the US.
Great State Beverages and its subsidiary Blue Coast Beverages will distribute Bai products in the Boston area, Cape Cod, Eastern Massachusetts and selected New Hampshire markets.
g.housen will distribute Bai in Vermont and selected markets in New Hampshire and Western Massachusetts, and Rogo Distributors will distribute Bai in selected markets in Connecticut.
“These agreements provide Bai with an exciting opportunity to expand into the New England market through partnerships with established distributors who have proven track records of success in building brands in the region,” said Ben Weiss, founder and CEO of Bai Brands. “Our ability to secure deals with these premier distribution companies in this key market is a powerful indicator of Bai’s potential for continued success.”
Source: Bai Brands
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