The new campaign also sees the introduction of a new endline ‘Cream With Spirit’.
The new ‘Cream With Spirit’ campaign, created by BBH, is designed to shine a light on women and celebrate the spirit of modern womanhood, the company said.
The film is a modern spectacular and is reminiscent of a music video, inspired by the 1930s films of Hollywood director and musical choreographer, Busby Berkley, who was renowned for his unique style and ability to turn dancers into ‘human kaleidoscopes’.
The new campaign launches in the UK on Sunday evening with a 90-second TV advert breaking during the first episode of the new season of Homeland on Channel 4. TV advertising will be supported by cinema, outdoor and digital executions.
Source: Diageo
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