More than 35 influential consumer products companies representing hundreds of well-known brands attended the event, part of Ball’s focus on consumer-centric packaging innovation.
During the Forum, Ball introduced its new research on 10 change forces at the forefront of macro trends. Those change forces, which include ‘Dash Moms – Moms Doing More,’ keyed to a growing Hispanic population and consumer demand for variety and healthy refreshments, are driving two universal consumer trends important to packaging innovation:
Jay Billings, Ball’s director of packaging innovation, said: “At Ball, we have adopted a methodical approach to innovation where we look at consumer trends at a macro level.”
Source: Ball Corporation
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