The company is investing £1m in a two-week multi-channel TV and radio campaign created by McCann Manchester to drive sales in the run up to Christmas.
The campaign’s first high profile airing is a 30-second spot and includes prime-time spots among ITV1 programmes.
The adverts will also run nationally across ITV2 and ITV4 TV channels and across Talksport, Real and Smooth radio stations.
Source: Bargain Booze
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