In order to celebrate its 150th anniversary, BASF has prepared a global co-creation program with partners on the topics of energy, food and urban living.
As part of this program, called Creator Space, BASF is taking a new approach in accordance with its ‘We create chemistry’ strategy.
“We want to initiate something new with our anniversary and try out new ways of working together over the next year – both within BASF and with people outside the company,” said Dr. Kurt Bock, chairman of BASF’s board of executive directors. “We see the Creator Space program as a great opportunity to bring BASF closer to our target groups.”
BASF’s official anniversary event with invited guests will take place on 23 April 2015, in Ludwigshafen. A special highlight will be the premiere of the anniversary musical composition, “Sounds for 150,” for which employees worldwide recorded more than 1,200 typical BASF sounds. The composer is Michael Nyman.
BASF sites around the world are celebrating the 150th anniversary, each in a different way, according to their respective size and culture. BASF’s history started in 1865 with dyes. Ammonia production followed a few years later in order to make fertilizer. Then, plastics came along. Since then the company’s portfolio has continuously developed and today it ranges from chemicals, plastics, performance products and crop protection to oil and gas. BASF supplies customers in nearly every industry with products and solutions and supports them with research and innovations.
© FoodBev Media Ltd 2019
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