Bawls has partnered with Alliance Beverage covering the central core of pennsylvania (US).
At the close of the first fiscal year, the company has grown 29% over the last 12 months. This has all been possible due to the continuously expanding DSD network. Bawls has partnered with Alliance Beverage covering the central core of pennsylvania (US).
Bawls has also aligned with a group of three major distribution houses working together to launch the product covering the entire state of Montana (US). Thompson Distributing, Sandy Mac’s and Eagle Distributing will make the product available at C-stores, chains, and gas stations.
The Bawls line of beverages will now begin fuelling the majority of Connecticut (US) as well. The addition of Beverage Express will help extend the brand’s reach within the State adding to the previously established distribution partners G&G and Rogo Distributing. Between the three, they will cover 90% of the state of Connecticut, the company said.
Other new partners include RS Lipman covering the centre portion of Tennessee, Wine and Beverage Merchants of West Virginia, with service on the western part of the State, and Imperial Beverage as well as Griffin Beverage fuelling the state of Michigan.
Lisa Karell, vice president of Bawls, said: “The strategic selection of the new DSD’s plays a large role in meeting our goals of expanding our footprint throughout the entire country. These distributors will help broaden Bawls’ reach and continue to drive business expansion.”
Source: Bawls
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