This is the largest single order by far for the Louth-based distillery has filled since its establishment. Beam’s shipment of Kilbeggan represents more than a twenty-fold increase in the number of cases being exported to the US specifically for this time period.
The shipment will be distributed to 28 states including New York, California, Illinois, Maryland, Kentucky, Texas, Nevada, Hawaii and Washington DC. Following March, distribution will be extended to 50 states.
Stephen Teeling, senior global brand manager, Irish Whiskey at Beam, said: “This is the largest single order Cooley has filled in the company’s 25-year history. Beam is the second largest spirits company in the US and as part of the Beam family, Cooley is benefitting from its ability to distribute and market brands quickly and on a large scale. We expect to ship more Kilbeggan to the US in March 2012 than the total that was shipped in all of 2011 for all four Cooley brands.”
The Cooley portfolio of brands will be exclusively served at the Irish Ambassador’s Reception in Washington DC on 20 March, and a special presentation will be made to An Taoiseach Enda Kenny TD the day before at the Enterprise Ireland lunch also taking place in Washington.
Source: Beam
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