The global digital marketing agency will manage the digital creative, strategy and execution for both brands.
iCrossing is on point to manage the digital creative, social media strategy, website design, email and mobile marketing and search marketing programmes.
“We chose iCrossing as our digital agency for DeKuyper and Laphroaig because they deliver the out-of-the-box thinking we expect from our agency partners,” said Andrea Javor, global director of digital and media at Beam Inc. “They’ve demonstrated their expertise in all areas of digital marketing, and we look forward to their contributions on our business for these two brands.”
Source: Beam
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