Offering visitors both a look back at its 218-year history and first-ever tours inside the bourbon distillery, the opening of the Jim Beam American Stillhouse as well as the company’s new global innovation centre reflects a $30m multi-year investment by Beam.
In addition to the Jim Beam American Stillhouse, Beam also celebrated the opening of its new 57,000 sq ft global innovation centre on the distillery grounds that features technical, R&D and design labs that will fuel the company’s product development initiatives for all markets around the world.
Source: Beam
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