Beam Suntory appoints Albert Baladi as chief operating officer

Beam Suntory has named Albert Baladi, currently president of its International region, to the newly created position of chief operating officer and president of Americas.

In this role, Baladi will oversee Beam Suntory’s global commercial operations while also leading the Americas region.

Tim Hassett, who has served as president of the Americas region for the past three years, has made a personal decision to become CEO of a start-up outside the spirits industry.

Succeeding Baladi as president of International will be Pryce Greenow, who is currently senior vice president of EMEA. 

Beam Suntory CEO Matt Shattock said: “We are pleased to make these important appointments from our own leadership pipeline, and I’m confident these moves will set us up for continuity, sustained momentum and tremendous future success.

“While we are sorry to see Tim leave, Albert is ideally suited for this expanded leadership role. Albert has built and led his teams with great passion to deliver impressive market-beating performance across a broad and diverse range of countries. Pryce’s career progression and strong track record of results position him perfectly to lead our International region.” 

Albert Baladi is a 30-year consumer packaged goods veteran who has led the company’s International region for the past two and a half years.

He joined Beam Suntory from Yum! Brands in 2011 as president of EMEA, before becoming president of International in 2015, when the company combined management of its EMEA and Asia Pacific businesses.

Baladi has held positions of increasing responsibility throughout his career, including at Yum! Brands, PepsiCo and Procter & Gamble, and has spent more than a decade working in the US during that time.

He earned his preparatory degree from the Ecole Polytechnique Lausanne and received his business degree from HEC Lausanne, both in Switzerland. Baladi will be based in Chicago and report to Shattock. 

Beam Suntory said Pryce Greenow has developed a breadth and depth of global experience and a strong track record of results in his 13 years at the company.

Prior to his current position, his commercial leadership roles included managing director of Developed Europe, managing director of Emerging Markets in South America, and group general manager of the US and Mexico.

Earlier in his career, Greenow spent seven years in the British Army where he rose to the rank of Captain. He is a graduate of the University of Bristol and earned his MBA at Harvard Business School. He will remain based in Madrid and report to Baladi. 

Baladi and Greenow will serve on the Beam Suntory Executive Leadership Team, and both appointments are effective immediately.