The new business will be named Bebida Beverage Company EU, with the short version being BeBevCo EU. This new venture will be the sales and marketing arm for all European sales of Bebida Beverage Company products and will cover the countries represented in the Union of European soft drink Association.
The need for the expansion of the company has arisen due to the significant interest in BeBevCo’s Koma Unwind Relaxation Drink and Potencia Energy Drink, the company said.
The new Company will be domiciled in Germany and will trade on the Frankfurt Exchange in Germany.
Brian Weber, CEO of BeBevCo USA, said: “The European market is close to $5bn in annual sales of energy drinks and the beverage experts predicting a 7 to 10 ratio of relaxation drinks to energy drinks, we felt this is a great way to continue expanding our company globally.
“Koma Unwind dominates the USA media and consumer awareness with regard to relaxation drinks. It only makes sense to go to Europe and do the same thing over there.”
Source: Bebida Beverage Company
© FoodBev Media Ltd 2024