BeBevCo Euro Asia is a company incorporated in Poland by Bebida Beverage Company, Ahmed Elafifi and Bebida Beverage Company CEO Brian Weber, to take advantage of the trending increase in demand for energy and relaxation drinks in Europe, Africa and Asia.
“I am excited for this opportunity to finally orchestrate the launch, what we all agree is a major step for the company and in countries and markets with which I have deep-seeded relationships,” said Ahmed Elafifi. “Setting the right global strategy and bringing onboard the right team members will allow Koma Unwind to capture the huge relaxation global potential and be established as the relaxation drink leader.”
BeBevCo Euro-Asia has the exclusive rights to distribute all the Bebida Beverage Company products. The company’s Koma Unwind relaxation products and Potencia Blast Energy Shots have seen increased sales throughout the US and Latin America.
As general director of Coca-Cola HBC Polska (Poland), Elafifi is responsible for leading an organisation with multiple production facilities and thousands of employees. An integral part of Elafifi’s responsibilities include identifying new revenue streams to contribute to overall growth and profitability across all non-alcoholic ready-to-drink beverage categories such as sparkling soft drinks, ice tea, energy & sports drinks, juice and water.
Prior to joining Coca-Cola, Elafifi was regional president of Red Bull Eastern Europe, Egypt and Asia from 2004 to 2010. He was instrumental in completing the global rollout of Red Bull, multiplying revenue and net income by 20 times in the respective geography.
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