A company that designs and manufactures innovative beer line cleaning systems has agreed a deal to distribute its equipment in France.
PhoenixABC will sell systems and install them in pubs and bars through Pure Beer Solutions, which came as a result of a successful trial of the system in a number of bars in France, the company said.
Following the trials, the first batch of equipment for the French market was successfully installed last month, which included a number of bars in Paris. Since then, further orders have been made for other venues.
PhoenixABC operations director Brian Ward said: “We are delighted that Pure Beer Solutions are representing us in France. After their directors assessed our equipment in extensive trials, they were excited to become involved because they were so impressed with what our system achieved in offering the best in beer hygiene.
“We believe our system is the easiest way to clean beer lines, which leads to consistently high quality beer, and those beliefs were borne out of the trials.”
The PhoenixABC system automates the beer line cleaning process, which is normally carried out manually. That method, however, takes time and caustic detergent needs to be handled by employees, PhoenixABC said.
“Our systems are quicker and more efficient than manual cleaning and there is also no need for staff to handle caustic detergent,” Ward continued. “They also don’t need to pour waste water and spent detergent into buckets, so it’s a much safer method too.”
“Our system adheres to the recommended cleaning cycles in the brewing trade, which means the condition of the beer is always of the highest quality without undermining the condition of beer lines and dispense equipment.”
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