The £300k campaign will bring Belvedere Vodka’s new advert, entitled A Night Out, to UK cinemas throughout September and October 2013.
Created by worldwide advertising agency BBDO New York, the advert was designed to showcase the brand’s product and lifestyle credentials and bring to life the quality of a Belvedere Vodka night out.
Nick Ambridge, senior brand manager for Belvedere Vodka, said: “Belvedere Vodka is a brand with growing awareness in today’s thriving drinks category. Cinema advertising will give us national reach to help grow awareness even further. On average, almost 14 million consumers visit the cinema every month, and by placing our new advert with the right movies, we aim to efficiently and effectively target potential consumers.”
© FoodBev Media Ltd 2024