Benson Group is challenging ambitious packaging students with a brief to design a new, constructively striking carton for the popcorn supplier’s microwave range.
Students who take up the challenge must create a pack that will bring ‘excitement and intrigue to family home movie nights’. The carton must increase shelf presence for the product and improve customer engagement, while still being instantly recognisable as part of the Butterkist family of products and follow its brand guidelines.
The container will need to hold between three and six sachets of popcorn, incorporating a selection of the three available flavours.
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