“Brazil, Russia, India and China have led the largest economic transformation in modern history, changed global commodity markets and created an entirely new ‘middle class’,” said Rabobank analyst Ross Colbert. “Growth in the BRIC markets is now slowing and beverages companies must seek sustainable growth ‘beyond the BRIC road’.
“The global beverages industry remains highly competitive and success can be achieved in markets smaller than those of BRICs. Strategic initiatives such as direct-to-consumer selling, co-manufacturing and developing more efficient distribution platforms can help mitigate the impact of softer volumes in BRIC markets.”
An overview across global beverage markets is outlined in these sub-sector summaries:
“There can be no doubt that BRIC markets have delivered tremendous growth opportunities for beverage companies over the past decade,” said Colbert. “However, beverage companies must now adapt to slower growth in BRIC markets by implementing new strategies to reach consumers more efficiently.”
© FoodBev Media Ltd 2024