With the average American consuming 400 calories a day from beverages, and the release of the 2011 US Department of Agriculture (USDA) Dietary Guidelines urging Americans to drink more water and less sugared beverages, it’s clear that consumers need to sip smarter.
To help Americans establish healthier drinking habits, Nestlé Waters North America’s Nestlé Pure Life bottled water brand has unveiled the Hydration Movement. This initiative, to educate families in healthy hydration, is an extension of last year’s successful Pledge programme, where more than 50,000 families vowed to drink water in place of sugared beverages.
By joining this year’s movement, consumers will pledge to swap one sugared beverage a day for water for a year to eliminate up to 50,000 calories from their diets. After taking the pledge, participants will also be able to share stories and pictures about how taking the pledge has improved their life, as well as unite with the thousands who committed to the pledge last year.
“The impact of parents and children getting fewer calories from beverages will significantly benefit the health of families nationwide,” said Victoria Shanta Retelny, RD, nutrition expert and author of the upcoming book, The Essential Guide to Healthy Healing Foods. “Keeping well hydrated throughout the day with beverages such as Nestlé Pure Life water, that don’t pour on the calories, is critical to staying healthy and fit.”
Source: Nestlé Pure Life
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