The portfolio already includes All Sport isotonic, NuGrape, Thomas Kemper, Nesbitt’s and other beverage lines.
“The addition of HyDrive Energy is an important part of our growth strategy,” said Big Red CEO Gary Smith. “We believe the brand has excellent opportunities for growth and development.
“We recognise the work that Mike Weinstein, Brian O’Byrne and Leo Novosel have done to build this brand,” added Smith. “They will continue to play an important role in maximising the potential for HyDrive.”
Since its introduction in 2006, HyDrive has grown rapidly and is recognised for its unique point of difference: a light, refreshing taste and just 30 calories per bottle. It’s available in convenience and retail stores across the US.
Big Red’s products are distributed widely throughout the Dr Pepper Snapple Group and Pepsi Beverages Company, as well as other independent bottlers and wholesalers.
Source: HyDrive Energy
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