The Proctor & Gamble ‘Big Tick’ for Responsible Marketing was presented at the London Excellence Awards in Whitechapel. It was awarded to Thames Water for the campaign’s positive impact on the community, environment and marketplace, and follows the company’s recent success in the Business in The Community Corporate Responsibility Index, climbing from silver to gold status in just one year.
The award also comes ahead of the Drinking Water Inspectorate (DWI)’s annual report, which is expected to rate Thames tap water at 99.99% compliant with stringent National and European standards.
David Owens, chief executive of Thames Water, said: “London’s tap water is among the best in the world. We’re extremely proud of this, and through London On Tap wanted to make it more accessible to people in London when they’re out for a meal or drink. Our carafe for London – Tap Top which is now available to buy, is helping us to do just that.
“The campaign has been a real success, and during the past year we’ve seen a real change in behaviour as consumers have become more confident about asking for tap water when dining out in the capital. The campaign is even being replicated across Europe with the help and advice of our award-winning London On Tap team.
“It’s a real achievement that Londoners now recognise they have a choice about what they drink. Winning a Big Tick award is a great accolade.”
Stephen Howard, chief executive, Business in the Community, said: “Thames Water has created a strong and imaginative campaign with London on Tap. It has had a significant impact in raising awareness of the benefits of drinking tap water for consumers and the environment. Not only has the campaign created a legacy in London, it has also had an impact internationally. I congratulate Thames Water for successfully challenging misconceptions around tap water and at the same time generating clear benefits for the business.”
As a Big Tick winner, London On Tap has been shortlisted for the Proctor & Gamble Responsible Marketing and Innovation National Example of Excellence Award, where it will compete with Cadbury Plc, Camelot Group Plc and Co-Operative Financial Services. The Prince of Wales will announce the winner on 6 July.
Source: Thames Water
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