The new app celebrates Birds Eye’s heritage of over 65 years of growing peas and documents the military-style harvest operation that is exercised in order to ensure that the veg goes from picked to frozen within less than two-and-a-half hours.
Traceable packaging is being introduced across the entire Birds Eye Petits Pois range, with each pack providing the shopper with a unique code to be inputted into the Facebook app to reveal where in the UK their Petits Pois were grown.
Facebook users will be able to navigate through the app even if they don’t have a code, and a social sharing functionality will enable users to promote the tracker on their social media pages.
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