An alternative to direct and full-service importer models, BBG strategically aligns and partners with brands that become part of exclusive portfolios.
Suppliers share significant resources between a concentrated number of brands including a national sales infrastructure that manages all sales and distribution, compliance and logistics, and full service through-the-line marketing.
In addition, unlike the full service importer model, BBG does not apply a traditional intermediary margin which allows brand owners to maintain higher gross profits and utilise those resources elsewhere throughout the brand building process.
Source: BBG
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