Bloom, appointed following a three-way pitch in August 2010, was briefed to give the brand a marque that would act as shorthand for its ‘energetic world view, looking to the future, while respecting its past’.
The marque will be rolled out across all touchpoints over the next 18 months.
Jill Marshall, Bloom MD, said: “The marque is a metaphor for everything Lucozade stands for. It exudes momentum and attitude; a bold statement of intent that can be recognised whenever and wherever people engage with the brand.”
The new design is supporting the £32m Lucozade ‘Yes’ campaign created by Grey London, which launched in April with the Tinie Tempah, Travis Barker, Katie Taylor ad for Lucozade Sport.
Source: Bloom
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