The global network unveiled its new look during its anniversary celebration at bluemarlin’s UK-headquarters in Bath.
Andrew Eyles and David Hodgson founded bluemarlin in 1993. The first studio, located in the southwest of England, focused on packaging design. Two decades later, the company has evolved into an award-winning branding consultancy with five studios worldwide.
The brand’s new positioning is encapsulated in one word, ‘braver’. This single word speaks volumes of the company’s commitment to produce stimulating creative work that pushes boundaries and propels clients’ businesses forward.
The new identity has been applied globally across all brand touch points, including a new website showcasing work from the company’s global portfolio.
The new identity and website were created in partnership with interactive design agency Hello and NY-based designer Cristian Butcovich.
“This identity is the culmination of the 20 years of ambition, commitment, passion and courage,” said CEO and co-founder Andrew Eyles. “It truly embodies our core values of entrepreneurship, curiosity and adventure better than any we’ve had before.”
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