The transaction, which consists in the purchase of the group’s assets, could be concluded at the end of March, following authorisation by the US Competition Authorities, and concerns four of the five Allens frozen vegetable industrial sites assuring the jobs of 400 permanent employees.
It includes the Chill Ripe and Garden Classic brands including the right to use the Allens and Veg-All brand names for a period of 18 months.
Allens is a family business created in 1926 in Arkansas (its head office is in Siloam Springs), which originally specialised in canned vegetables. In 2006 Allens entered the frozen vegetable segment by acquiring the Birds Eye industrial sites dedicated to the distributor’s own brand products.
In 2011 the Allens Group’s sales of frozen vegetables represented a volume of around 150,000 tonnes in the US, with 40% going to the general public, 25% to foodservice and 35% to industrial sales.
Source: Bonduelle
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