Coburg Dairy in South Carolina and Dairy Fresh in Alabama have been renamed Borden Dairy Company of South Carolina and Borden Dairy Company of Alabama, respectively, to support the brand’s relaunch and expanded distribution.
Borden Dairy Company of Alabama will also oversee local Borden milk processing in its Hattiesburg, Mississippi plant. The Hattiesburg facility will supply high-quality, fresh Borden milk to communities throughout Mississippi.
Consumers will be reintroduced to the brand via an integrated retail and trade marketing plan that serves to educate and encourage them to ‘discover the Borden difference’.
Source: Borden Dairy Company
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